Barnes & Noble ignores "opt-out" requests


  1. "Strike 1" UCE from Barnes & Noble (6/22/1998)
  2. My request to "opt out" (6/22/1998)
  3. "Strike 2" UCE from Barnes & Noble via an associate (12/12/1998)
  4. My request to "opt out" (12/12/1998)
  5. "Strike 3" UCE from Barnes & Noble (5/10/1999)
  6. "Strike 4" UCE from Barnes & Noble (11/30/1999) a half-year after I stopped doing business with them!

"Strike 1" UCE from Barnes & Noble (6/22/1998)

From  Mon Jun 22 15:00:11 1998
Received: from, claiming to be "msemci2"
 via SMTP by, id smtpda01997; Mon Jun 22 15:00:07 1998
Received: from titlemci1 ([] (may be forged))
          by msemci2 (2.5 Build 2639 (Berkeley 8.8.6)/8.8.4) with SMTP
      id OAA05859; Mon, 22 Jun 1998 14:39:21 -0500
Date: Mon, 22 Jun 1998 14:39:21 -0500
Message-Id: <199806221939.OAA05859@msemci2>
MIME-Version: 1.0
Subject: Exciting News for Customers from!
Content-Type: multipart/mixed; boundary="divider"
X-Coyote-Recipient: chris

Content-Type: text/plain; charset="us-ascii"
Content-Transfer-Encoding: quoted-printable
X-MIME-Autoconverted: from 8bit to quoted-printable by msemci2 id OAA05859

Dear customer:

We've created a brand new website!  And we'd like our customers to be the
first to know that is now better than ever.  Visit the 
new site to see these great new features:

** Express Lane(SM), our simple one click ordering system, makes it 
   easier and faster to purchase;

** A more powerful book search, which provides enhanced capabilities to 
   enable you to find virtually every book in print -- by subject, 
   author, title, price range, format...there's even a special children's 
   book search by age range;

** Our new Software Superstore offers over 1,000 software titles for 
   home and business use, including a hot selection of games and an 
   exclusive selection of titles for high performance PCs brought to 
   you by Intel's;

** e-nnouncements!(SM) offers personal notification on new releases, 
   subject area information and authors that pertain to your interests;

** New, clean look makes the site easier to navigate.

** Immediate delivery on over 630,000 titles - the largest instock 
   inventory of any online bookseller.

Come visit us at  If you're a regular shopper, we hope you'll find us changed for the 
better!  And, if you haven't been to in a while, 
we invite you to come back and compare us with any other online 


(We wanted to share this exciting news with you.  However, if you do 
 not wish to receive any future e-mails from us, please reply to this 
 message with the word "remove" in the subject line and we'll take you 
 off of our distribution list. Thanks!)

My request to "opt out" (6/22/1998)

From XXXXXX Mon Jun 22 15:15:49 1998
Subject: remove Re: Exciting News for Customers from!

It's bad form to sign up people to mailing lists UNLESS THEY ASK TO
BE SIGNED UP.  I stopped shopping with your competitor (
because they couldn't stop sending me commercial announcements that
I did not want.  If you guys can't do it either then I will take my
business (I purchased over $3,000 worth of books last year) to 

-- Chris

[Copy of original spam snipped]

"Strike 2" UCE from Barnes & Noble via an associate (12/12/1998)

From Sat Dec 12 21:12:08 1998
Received: from
 via SMTP by, id smtpda26543; Sat Dec 12 21:12:01 1998
Received: from transdb1 ([])
    by (8.9.1/8.9.1) with SMTP id SAA00207
    for <XXXXXXX@XXXXXXXXXXX>; Sat, 12 Dec 1998 18:10:45 -0800
Message-Id: <>
Subject: ClickRewards receipt
Date: Sat Dec 12 18:10:45 Pacific Standard Time 1998

Because of your recent online purchase, you have earned the
following ClickMiles from ClickRewards, redeemable 1-to-1
for frequent flyer miles from seven leading airlines:
    Business:  Barnes & Noble
    Promotion: Buy and Fly!
    ClickMiles earned:    50
Buy & Fly Holiday Bonus:
ClickRewards is giving away millions and millions of miles - just for shopping online!
You've already earned 50 ClickMiles towards the ClickRewards Holiday Bonus.
All you have to do to receive 500 bonus ClickMiles from ClickRewards is earn another
450 ClickMiles from one other participating merchant. (Purchases at 2 or more sites are
required to begin earning bonus ClickMiles.)
ClickRewards hopes to make your holiday shopping a memorable
experience by rewarding YOU for shopping at our ClickRewards
merchant sites.  And you are already on your way to
receiving a bonus of up to 10,000 ClickMiles!  For complete
details about earning miles towards the ClickRewards Buy &
Fly Holiday Bonus go to
Check out special ClickRewards offers directly at our Buy &
Fly Sponsor sites:
* Music Boulevard - The World's #1 Online Music Store
* - Your One Stop Shopping Office Supplies
* Preview Travel - Your Online Travel Resource
* - The World's Largest Bookseller Online
* msn shopping - Point. Click. Shop.
* SkyMall - Easy Shopping From Your Favorite Catalogs
Check out even more ways to earn additional ClickMiles while
taking care of your holiday shopping by visiting us today at
Look at what's in store:
* Sports Superstore Online
  Earn up to 5,000 ClickMiles at Sports Superstore, your #1
  source for sports shopping online.
Earn ClickMiles when you shop at
* First Auction
  Earn 100 ClickMiles with every auction or "Daily Buy"
  purchase you make at First Auction.
And remember, there are only 3 weeks left to earn those
Holiday Bonus ClickMiles.  The Buy & Fly Holiday Bonus
lasts until December 30, 1998.
To check your ClickMiles balance or redeem your ClickMiles
for great rewards go to
If you have any questions, please email us at
Happy Holidays!
-The ClickRewards Team
You are receiving this email because you are a registered
member of ClickRewards.  You either signed up at
ClickRewards, or made a qualifying purchase from one of our
participating Web sites.  ClickRewards membership is free
and your privacy is guaranteed.
If you do not wish to receive any further emails from us,
please send a message to or you can reply to
this email and put unsubscribe in the subject area. Please
be sure to list any other email addresses you may have that
you would like to have unsubscribed.
Your accrual and redemption of ClickMiles is subject to the
ClickRewards Member Agreement.  You can view the
the ClickRewards member agreement at and our privacy
policy at
The Buy & Fly Holiday Bonus offer is only valid for
qualified purchases from two or more merchants made from
October 15, 1998 to December 30, 1998.  All ClickMiles
awarded directly by ClickRewards (i.e. customer service
credits), as well as other bonus ClickMiles (i.e. airline
bonuses/Buy & Fly bonuses) will not be included in the
earnings towards the Buy & Fly Holiday Bonus.

My request to "opt out" (12/12/1998)

From XXXXXXXX Sat Dec 12 21:24:10 1998
Subject: Re: ClickRewards receipt

BARNES AND NOBLE:  I have made my preferences clear to you previously.
The only E-mail I should be seeing in relation to my business with you 
is an order confirmation.  Having your "partners" spam me is no more 
acceptable than spamming me yourselves.

CLICKREWARDS:  I don't believe that I should have to jump through hoops 
to get off a mailing list THAT I NEVER ASKED TO BE ON IN THE FIRST PLACE.  
Your site will no longer be allowed to send E-mail to ANY account within
this domain.

[Copy of spam snipped]

"Strike 3" UCE from Barnes & Noble (5/10/1999)

From Mon May 10 15:18:40 1999
Received: from
 via SMTP by, id smtpda22575; Mon May 10 15:18:38 1999
X-MsgID: 3023
X-SubID: SFF-321f3
X-ListID: 2052
Date: Mon, 10 May 1999 13:00:53 -0600
Message-Id: <>
Subject: Greetings from
Content-Type: text/plain; charset="us-ascii"
Mime-Version: 1.0

Dear customer,

>From time to time we will want to let you know about new services,
site features, special offers, and savings available only to customers.  We think they'll interest you, 
but if you'd rather not receive these occasional updates, just let us
know right away by clicking on the link:

Otherwise, we'll be pleased to keep you on our list to receive
special news.

Just recently we've streamlined our ordering process to make buying 
quicker and clearer. One of the key new features is a personal account
page so you can review and change your account information, address 
book, and email subscriptions at any time. We've also shortened our
name and URL to so you can find us faster. ( ) 
We hope all these changes will make your shopping experiences with us even 
easier and more enjoyable.
Thanks for shopping with us!

The booksellers at  -
Distributed by MessageMedia, Inc. - 

"Strike 4" UCE from Barnes & Noble (11/30/1999)
...a half-year after I stopped doing business with them!

From Tue Nov 30 19:10:04 1999
Received: from
 via SMTP by, id smtpda29558; Tue Nov 30 19:09:54 1999
Received: from 2in2pumper1 ( [])
    by (Postfix) with SMTP id D253C7A26
    for <XXXXXXXXXXXXXXXXX>; Tue, 30 Nov 1999 19:09:51 -0500 (EST)
Message-Id: <Kilauea23798042@flo-server>
From: "" <>
Subject: Holiday Gift Solutions from!
Date: Tue, 30 Nov 1999 19:09:51 -0500 (EST)
Status: R

Dear customer:

Start your holiday shopping now, and save at, 
where we've made finding great gifts easy! 

Your one-stop shopping location for books, music, video, DVD, 
and much more!

The fastest way to discover great gifts. Our editors have 
handpicked the perfect present for everyone on your list:

Jam-packed with books, music, toys, videos, games, and dolls, 
this is the place to find today's hottest children's gifts, 
including: Pokemon, Madeline, Elmo, and the gang from "Toy 
Story 2"!
>From Classical to Rap and Hip-hop, from Duke Ellington to 
Fiona Apple, and from Box Sets to Bargain Music, we've got 
the complete range of music covered, for every taste and budget:

Save 20% to 90% off on millions of books -- including New 
York Times Bestsellers at 50% off:
If they love books, they will love these: Book Lights, 
Address Books, Journals, Bookends, and much, much more!

eCARDS: The perfect way to stay in touch this holiday season! 
Free, festive, and fabulous, eCARDS let you send seasons 
greetings to all your loved ones. Send one today:

Once again this year, our extremely popular 12 Days of Christmas Newsletter
will be offering a variety of gift suggestions that will help make your 
holiday shopping a snap! Click here to sign up to receive twelve timely 
emails featuring this year's best gifts at great low prices:

If you do not wish to receive future e-mail updates, 
please click here:

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